Jo, soul searcher and storyteller, is the creative mind and founder behind Julita. Since graduating from the world-renowned Royal College of Art, Jo pursued a successful career as a fashion designer and artist, before with connecting with the deeply emotive design of bridal wear. Travelling the world, her heart became captivated by the significance of conscious creation. This understanding of bridal fashion’s impact on people and the planet led Jo to embark on a transformative path, dedicated to creating gowns ethically crafted, with sustainable fabric options. Julita resonates deeply with those who seek a gown that aligns with their values, embodying the spirit of change and empowerment. A reflection of Julita London's vision to create gowns that radiate beauty both inside and out.