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Having spoken to bridal retailers across the UK, it has become apparent that the desire for an in-person bridal market of any kind is not there.


Ways of working have changed massively over the last few years (thanks Covid!) meaning buying patterns and behaviours have changed.


We have listened and are switching up our strategy to bring independent bridal designers to fashion-led shops rather than the other way around.


Bridal buying is evolving and we are determined to lead the change here at GOWN – so with this in mind, we have decided to cancel the show as it is no longer needed.


Our focus will continue on growing the online buying market as this is what retailers have told us they want and love.


We have a few other ideas up our sleeves to support everyone so stay tuned…


Gown Bridal Market The Show