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Velvet Johnstone

issy belle

Specialising in bespoke & made-to-measure attire for all folk falling in love, Velvet Johnstone creates unique pieces crafted especially for you, in your size, with the intention of making you feel utterly magical & most importantly, 100% you.

There are no rules, it’s design with feeling & a whole lot of meaning; iconic pieces you’ll want to wear again & again.

Handcrafted in a small atelier in Newcastle Upon Tyne, Velvet Johnstone believes in slow, sustainable, ethical design. Using environmentally-friendly artisan practices and responsibly sourced materials, Velvet Johnstone combines luxurious plant-based & recycled fabrics with organic and peace silks, while also breathing new life into vintage & dead stock which would otherwise end up in landfill.



FAQs: Lead Times
My lead time is 22 & 26 weeks. A faster turnaround is possible with an additional fee.
FAQs: Sustainability
Our planet is at the heart of Velvet Johnstone's practices & choices. This includes:

- garments are ethically made in house or in trusted UK sample rooms, ensuring fair working conditions while reducing carbon footprint.
- everything is made to order - no wasteful production
- cutting is considered within the design & use of fabrics to ensure minimal waste at all stages.
- offcuts are worked back into the design or given new life as one off limited edition pieces at sibling brand Rocks Dust & Diamonds. or donated to local charities and schools.
- fabrics are responsibly sourced combining luxurious plant based & recycled fabrics with organic and peace silks and vintage & dead stock which would otherwise end up in landfill.
- all packaging is recycled & recyclable.
- vj plants trees for every piece sold to offset our carbon footprint.

FAQs: Other
As everything is made to order we can offer some customisation on styles, changing sleeves, length, fabrics etc for an additional fee.
Collaborations & boutique exclusives are very welcome.
The John Marley Center
Newcastle Upon Tyne
  • magdaline
  • starlight
  • mystify
  • cosmos
  • pegasus
  • faith

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