Our mission is to make the process of choosing your wedding gown as easy, fun, and memorable as possible. More than anything, we want to help brides to find their dream gown and always go the extra mile to ensure our clients enjoy every minute of the process, from trying on a sample gown to taking their own gown home.
At Indiebride London, our heirloom quality bridal gowns are handcrafted and designed in London. All our gowns are made to order, which means the brides can add their personal touch and make the dress truly unique.
We don’t believe in bridal trends. Instead, we listen to our customers and design our collections around their feedback. There is no typical Indiebride. Our brides are women from all walks of life, sizes, and ages.
The story of Indiebride London started when fashion designer and dressmaker Miina Laitsaari merged two existing bridal brands after working for them for 5 years - the vintage-inspired Minna Bridal and the more alternative Indiebride, a collection of short wedding dresses. Indiebride London is a combination of these two styles; romantic, bohemian, and vintage-inspired wedding gowns for the free-spirited and environmentally conscious brides who want their most precious gown to have its own story.
Sustainability is in the very core of everything we do at Indiebride London.
-All our gowns are handmade in London.
-The gowns are made-to-order so there’s no stock accumulated.
-We use sustainable materials such as organic bamboo, silk and Tencel as well as materials manufactured in the UK.
-We recycle our fabric waste.
“This is an incredible bridal shop. I wanted to go for a more relaxed boho look and as I'm petite, I was really keen not to get lost in a big meringue-like dress. The dresses at Indiebride were just perfect. So beautiful and sustainable too! My first visit was totally dreamy. The shop is full of creativity; tucked away in the attic of a church. Miina was so relaxed and incredibly helpful. She totally understood the look I was going for and the whole experience was chilled out but magical. Miina is incredibly accommodating and added in all the extra details that I asked for. I would highly recommend this place for any bride-to-be.” -Emily
“I have nothing but praise and admiration for the beautiful dress Miina was able to produce for my Claridge’s wedding this weekend. The whole process, from choosing the dress to final fitting, was an absolute joy & the finished product was perfect. I had so many lovely comments and felt like a princess all day. I just wish I could wear it again. Thank you Miina.” -Rachel
“Miina at IndieBride London was fantastic! She made me feel happy and confident throughout the whole process from the first appointment to the wedding dress fittings. The dresses are absolutely stunning and beautifully made! I picked a beautiful design and then she was very happy to adapt it to include a low back and a train. Would absolutely recommend this wedding dress shop!! Wonderful experience all round!!” -Georgia
“When I began looking at different wedding dresses online, Indiebride was one of the first places I came across and I had my heart set on getting my dress from there straight away. The dresses are all absolutely stunning with a beautiful boho, vintage feel and I knew they were all handmade and ethically produced. When I went to try on some of the dresses I was blown away by the studio and I had an amazing time, I honestly could have happily worn at least three of the dresses. Miina was very helpful and made the whole process seamless. I would 100% recommend getting a dress from Indiebride.” -Caroline
“Miina was amazing from the very first visit to her studio right through to picking up my amazing custom dress. The materials are beautiful, designs are serene and everyone said just how unique but stunning my dress was. Miina is such an amazing dressmaker and designer. I always felt comfortable despite being very nervous and lacking confidence. I recommend this business to any and all brides and the sustainable materials and environmentally conscious packaging only add to the whole top quality experience.” -Francesca
90 Brixton Road, SW9 6BE, London, United Kingdom