Our mission is to make the process of choosing your wedding gown as easy, fun, and memorable as possible. More than anything, we want to help brides to find their dream gown and always go the extra mile to ensure our clients enjoy every minute of the process, from trying on a sample gown to taking their own gown home.
At Indiebride London, our heirloom quality bridal gowns are handcrafted and designed in London. All our gowns are made to order, which means the brides can add their personal touch and make the dress truly unique.
We don’t believe in bridal trends. Instead, we listen to our customers and design our collections around their feedback. There is no typical Indiebride. Our brides are women from all walks of life, sizes, and ages.
The story of Indiebride London started when fashion designer and dressmaker Miina Laitsaari merged two existing bridal brands after working for them for 5 years - the vintage-inspired Minna Bridal and the more alternative Indiebride, a collection of short wedding dresses. Indiebride London is a combination of these two styles; romantic, bohemian, and vintage-inspired wedding gowns for the free-spirited and environmentally conscious brides who want their most precious gown to have its own story.