As the year draws to a close, bridal businesses have a unique opportunity to prepare for the influx of newly engaged brides that often occurs over the holidays. To capture the attention and loyalty of these brides-to-be, here are seven effective marketing actions that can set your bridal business up for success in 2024.
Schedule Engaging Social Media Campaigns
Ramp up your social media presence with captivating campaigns tailored for the holiday season and newly engaged couples. Showcase your best designs, share real wedding stories from 2023, and encourage user-generated content by featuring brides who found their dream dresses at your store. Use platforms like Instagram and Pinterest to inspire and connect with the newly engaged audience.
Create A Bridal Lookbook
Develop a visually appealing digital or print lookbook featuring your latest bridal collections. Embrace the holiday spirit by incorporating seasonal themes and colours. This not only showcases your inventory but also provides inspiration for brides envisioning their wedding attire during the festive season. If you don’t have enough time for this, create a lookbook that is more generic that can be used all year.
Get Your Diary Ready for Appointments
Streamline the booking process for newly engaged brides by ensuring your diary is organised and appointments are easily accessible. Implement an online booking system if you don’t have one, making it convenient for brides to secure their consultation slots. Share this on social media and add it to your bio.
Launch a Compelling New Year Offer
Kickstart the new year with an exclusive package, a complimentary service, or a special gift with purchase. Craft an offer that aligns with the excitement of beginning the wedding planning journey, enticing newly engaged brides without relying on traditional discounts.
Review and Refresh Your Bridal Stock
Take a critical look at your current inventory and identify gaps or opportunities for expansion. Consider trends, popular styles, and customer feedback to inform your purchasing decisions for the upcoming year. Staying ahead in bridal fashion ensures your store remains a go-to destination for brides seeking the latest and most stylish options. Check out our GOWN designers here.
Share Bridal Planning Guides and Resources
Develop and share comprehensive bridal planning guides through your website and social media channels. Cover topics such as dress selection, fittings, and accessories. This positions your business as a knowledgeable resource for brides navigating the early stages of wedding planning. You may also decide to use one of these as a way of getting bride’s email addresses.
Create Influencer Collaborations
Partner with local influencers or bloggers who have a significant following in the wedding and bridal niche. Encourage them to visit your store, try on dresses, and share their experiences with their audience. Authentic endorsements can create a buzz and attract newly engaged brides to your business.
Plan Bridal Inspiration Events
Organise themed events, either in-store or virtually, to provide inspiration for newly engaged brides. Collaborate with wedding suppliers, such as florists or photographers, to create a comprehensive experience. These events can position your business as a go-to destination for brides seeking inspiration and guidance.
Engage in Community Partnerships
Establish partnerships with local businesses that align with the wedding industry. Collaborate with event venues, wedding planners, or catering services to cross-promote each other’s services. This strengthens your presence within the community and increases the likelihood of attracting engaged couples.
As the holiday season approaches, implementing these marketing actions will position your bridal business as the destination for newly engaged brides in 2024. These activities will also work throughout 2024 especially after Valentine’s Day.